If you are speaking to a knowledgeable, receptive audience, do not spend a great deal of time
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• If you are speaking to a knowledgeable, receptive audience, do not spend a great deal of time on the need step of the motivated sequence; instead, emphasize the satisfaction and action steps.
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Communication Principles For A Lifetime
ISBN: 9780133753820
6th Edition
Authors: Steven A. Beebe, Susan J. Beebe, Diana K. Ivy
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