If you are speaking to a knowledgeable, receptive audience, do not spend a great deal of time

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• If you are speaking to a knowledgeable, receptive audience, do not spend a great deal of time on the need step of the motivated sequence; instead, emphasize the satisfaction and action steps.

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Communication Principles For A Lifetime

ISBN: 9780133753820

6th Edition

Authors: Steven A. Beebe, Susan J. Beebe, Diana K. Ivy

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