Question
Examine two products (iPhone and Tesla) , one that is in the early stages of the product life cycle (Tesla) and one in the mature
Examine two products (iPhone and Tesla) , one that is in the early stages of the product life cycle (Tesla) and one in the mature stage (iPhone)
- How is the marketing different for the two products?
- What improvements to the marketing strategy would you recommend for each if you were the marketing manager?
https://www.nibusinessinfo.co.uk/content/product-life-cycle
https://www.investopedia.com/terms/p/product-life-cycle.asp
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
