Examine what their current ad strategy is and describe if it is effective

Outline a new display ad strategy for this company that includes:

1 goal: include the goal category and the specific goal itself, along with at least 1 KPI and associated metrics you would track

What target settings you would utilize and why

What audience targeting you would use and why

Mock up a basic display ad that you would launch

Outline the bidding strategy you would use for the campaign

Describe how you could you optimize this display ad