Example Fact, Truth, Reality Structural Trait Influence Force Industry Profitability

Airline Industry Third quarter $2020$ sales declined $74\%$ compared to third quarter $2019$ Negative Sales Growth

$$Strengthens

$\backslash$geoquad Weakens $$ Rivalry

$\backslash$geoquad BP of Suppliers

$\backslash$geoquad BP of Buyers

$\backslash$geoquad Threat of New Entrants

$\backslash$geoquad Threat of Substitutes $\backslash$geoquad Increases

$$Decreases

Assisted Living $($elder care$)$ More than $31,000$ different companies provide assisted living services $$ Strengthens

$$ Weakens

$$ Rivalry

$$ BP of Suppliers

$$ BP of Buyers

$$ Threat of New Entrants

$$ Threat of Substitutes

$$ Increases

$$ Decreases

Higher Education Students lose credits, friends, and institutional knowledge when they transfer to a new school. $$ Strengthens

$$ Weakens

$$ Rivalry

$$ BP of Suppliers

$$ BP of Buyers

$$ Threat of New Entrants

$$ Threat of Substitutes

$$ Increases

$$ Decreases