example of strategy diamond of life insurance company

Yulife is a digital-first life insurance and rewards company that is seeking to disrupt the centuries-old life insurance market. Its founders are a combination of insurance industry veterans and executives in finance, wealth management and gaming. The challenge the company faces is that it cannot go to market alone: it has to work in some capacity with industry regulars (incumbents) to achieve the growth it seeks. Yulife's goal is to transform the industry by focusing on the consumer; on improving their health. Yulife recognizes that the life insurance industry, in many ways, has been unchanged since its founding over four centuries ago. The challenge for Yulife is how it can navigate the relationships and requirements in the industry by asking the following questions:

Where will we be active? (Arenas)

How will we get there? (Vehicles)

How will we win in the marketplace? (Differentiators)

What will be our speed and sequence of moves? (Staging)

How will we make our returns? (Economic logic)