example of Tesla and place it where they belong to in both matrices mentioned above. Tesla is an American electric vehicle company that designs and manufactures electric cars and other clean energy related products. The company started in 2003 and in 2008 they launched their first car Tesla Roadster - which was the first highway legal all-electric car of the modern times. A new tech indeed. After having understood the scenario, the next step is to use the two frameworks and place the Tesla Roadster where you see fit. Attach the pictures in a word file and discuss your thought-process for the placement of the product for both matrices.