Example: The primary target market for IKEA are urban residents of large cities in Europe, the Americas, Asia, Australia, and Russia (geographic), who are 18 years old and older, males and females (equally distributed) who would be considered as single not living at home or newly married couples without children, and are either students or early career professionals/employees (demographic). This target segment is lower-middle class workers who have relatively active social lives and are prudent money managers (psychographic). The segment members are cost effective first-time buyers who are easy-going and may be prone to switching behavior because of price difference. (behavioral) (APA Citation) [body of response] 2. After reading the case study thoroughly and reviewing the City Lodge Hotel Group data contained within the "Weekly Case Assignments and Projects" folder specify the value proposition that appears to be most important to EACH of City Lodge Hotel Group's primary target market segments. Use the following matrix to assist in the specification process. The first row is provided as an example only. Please replace the row 1 information with the required information: Please use appropriate APA citation and attribution rules for all information sources. City Lodge Hotel Group Brand Central Value Proposition Importance to the City Lodge Identity Hotel Group Brand Brand 1 Name Include the specific attributes, How does the City Lodge Hotel features, or services that Group brand support the value combine to create value for the proposition and what value does segment. City Lodge Hotel Group receive? Brand 2 Name Brand 3 Name Brand 4 Name Brand 5 Name