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examples of each one PERFORMANCE BENEFITS: I buy a Mitsubishi Pajero because it is known as a reliable 4-wheel drive for transportation and off-road driving.

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PERFORMANCE BENEFITS: I buy a Mitsubishi Pajero because it is known as a reliable 4-wheel drive for transportation and off-road driving. IMPROVEMENT BENEFITS: SOCIAL BENEFITS: SYMBOLIC BENEFITS: I HEDONIC BENEFITS: EXPERIENTIAL BENEFITS: HABITUAL BENEFITS: OPERATING COSTS: CONVENIENCE COSTS: OPPORTUNITY COSTS: SWITCHING COSTS

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