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Examples of multiple choice questions: (always only a single answer) 5) Geico (a car insurance company) wants to identify customer segments with respect to claim

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Examples of multiple choice questions: (always only a single answer) 5) Geico (a car insurance company) wants to identify customer segments with respect to claim cost and premium. What method would you recommend Geico to use? A. Association rule B. K-means clustering C. Market Basket Analysis D. Apriori algorithm 6) Suppose you are studying online car rental and discover a rule Expedia.com => Avis.com with lift = 2. And you found out that Avis.com appeared 65 times among the total of 650 transactions in your dataset. What's the confidence for the above rule? A. 5%% B. 10% D. 650

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