Excused absences $-$ please contact me ASAP. Makeup exam is May $2$ at $8$ am$.$

Question $44$

Julius is developing a budget for his firm's IMC program. First he sets objectives. Then he chooses media, and finally he determines the cos for each product to be promoted. Julius is using the $q,$ method of establishing an IMC budget.

$$ reach and frequency

track and decode

objective$-$and$-$task

rule$-$of$-$thumb

$$ sender$-$receiver