Executive Summary 1. Introduction to the company (a) 300 (b) (c) (d) Introduction the company and provide some background and current state of the company. Describe the range of products that they are currently marketing. Identify and describe briefly the company's current marketing goals and objectives. Vision Mission Key players in the industry - who are the big players and briefly describe them - Refer to Singapore Market - 2 key players will do. About 4 to 5 lines for each players. 2. (a) Long Term Business Goals - 3 to 5 years goals (b) Short Term Business Goals - 1 to 3 years goals 3. 4. Value creation - describe how value is created for the customers - Use Value Chain Analysis - Lecture 1 - 3 to 4 lines or use Porter's Value chain Analysis - google Porter Value Chain PESTEL Analysis in which the company is operating in. (Minimum 2 points for each quadrant. (Lecture 2) - Use a table. The PESTEL is for Singapore. Political - 2 points - explain each point briefly (a) (b) Economics same as above (c) Social Technology (e) Environmental (f) Legal You have decided to launch a new flavour of potato chips in Singapore. You are required to prepare a detailed marketing plan for the launch to ensure its success. The plan must have proper analysis and appropriate marketing strategies to ensure profitability, growth and sustainability.