Executive summary A one to two-pages executive summary highlighting the key discussions, findings, and recommendations of your strategic plan. Introduction to Business Opportunity Describe the business opportunity The rationale for selecting the business opportunity (explain and provide sufficient justification for why the business opportunity is interesting and doable and is feasible. Use data and statistics to support) Describe the good(s) and/or service(s) you are planning to offer Describe the relevant market of the business opportunity Describe the key success factors Vision Statement Propose a vision statement incorporating vision statement components Explain your vision statement Mission statement of the business opportunity Propose a mission statement and indicate presence of each component in parenthesis within the mission proposed Explain your mission statement Environmental audit External environment Contents General Environment (Demographic, Economic, Political/Legal, Sociocultural, Technological, Global and Physical) Industry Environment (Porter Five Forces) Competitor Environment (2 Competitors) Internal environment Management Marketing o Production/Operation Management Information System Finalization of SWOT Opportunities and Threats Define and explain 5 Opportunities and 5 Threats Provide a short explanation for each opportunity and threat Strengths and Weaknesses Define and explain 5 Strengths and 5 Weaknesses Provide a short explanation for each strength and weakness Formulation of Organizational Objectives Financial objectives o List two (2) financial objectives Explain the rationale behind each financial objective selected Strategic objectives o List two (2) strategic objectives Explain the rationale behind each strategic objective selected