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Executives at Lululemon Athletica have just written a plan to develop and fund a new product line. This will give them a competitive advantage and

Executives at Lululemon Athletica have just written a plan to develop and fund a new product line. This will give them a competitive advantage and the new product line will have a synergistic effect when combined with current products. What kind of plan is this?
a. standing
b. contingency
c. tactical
d. operational
e. strategic
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