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EXECUTIVES IN LARGE ORGANIZATIONS SHOULD NOT AND DO NOT FOLLOW HIGHLY FORMALIZED TEXTBOOK APPROACHES IN LONG RANGE PLANNING, GOAL GENERATION AND STRATEGY FORMULATION.... MANAGERS CONSCIOUSLY

EXECUTIVES IN LARGE ORGANIZATIONS SHOULD NOT AND DO NOT FOLLOW HIGHLY FORMALIZED TEXTBOOK APPROACHES IN LONG RANGE PLANNING, GOAL GENERATION AND STRATEGY FORMULATION.... MANAGERS CONSCIOUSLY AND PROACTIVELY MOVE FORWARD INCREMENTALLY" (QUINN 1978). EXAMINE THIS STATEMENT. OUTLINE THE MERITS AND DEMERITS OF FORMALITY IN STRATEGY DEVELOPMENT IN ORGANIZATIONS

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