Exercise $03($Q$3$ Y$1)$

Company Orientation

Campanies are typically oriented toward either a "sales" $($old school$)$ or "marketing" concept. Which of the following is true.

a$)$ Sales concept is best when you're trying to increase the longterm value of your company.

b$)$ Marketing concept is based on delivering value to the company by offering what is the least expensive to produce.

c$)$ Marketing concept is based on structuring your company to deliver value to the consumer.

d$)$ Sales concept is based on delivering more product features to the consumer.

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