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Exercise 1 6 - 3 6 Payback Period; Uneven Cash Flows ( Section 3 ) ( LO 1 6 - 1 , 1 6 -
Exercise Payback Period; Uneven Cash Flows Section LO
Allegience Insurance Company's management is considering an advertising program that would require an initial expenditure of $ and bring in additional sales over the next five years. The projected additional sales revenue in year is $ with associated expenses of $ The additional sales revenue and expenses from the advertising program are projected to increase by percent each year. Allegience's tax rate is percent. Hint: The $ advertising cost is an expense.
Use Appendix A for your reference. Use approprlate factors from the tables provided.
Required:
Compute the payback period for the advertising program.
Calculate the advertising program's net present value, assuming an aftertax hurdle rate of percent. Round your Intermedlate calculations and final answer to the nearest whole dollar.
tablePayback period,,yearsNet present value,,
Present Value of $
tablePeriod
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