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Exercise 1 6 - 3 6 Payback Period; Uneven Cash Flows ( Section 3 ) ( LO 1 6 - 1 , 1 6 -

Exercise 16-36 Payback Period; Uneven Cash Flows (Section 3)(LO 16-1,16-6,16-8)
Allegience Insurance Company's management is considering an advertising program that would require an initial expenditure of $170,465 and bring in additional sales over the next five years. The projected additional sales revenue in year 1 is $78,000, with associated expenses of $26,500. The additional sales revenue and expenses from the advertising program are projected to increase by 10 percent each year. Allegience's tax rate is 30 percent. (Hint: The $170,465 advertising cost is an expense.)
Use Appendix A for your reference. (Use approprlate factor(s) from the tables provided.)
Required:
Compute the payback period for the advertising program.
Calculate the advertising program's net present value, assuming an after-tax hurdle rate of 10 percent. (Round your Intermedlate calculations and final answer to the nearest whole dollar.)
\table[[,],[1.,Payback period,,years],[2,Net present value,,]]
Present Value of $1.00(1(1+r)n)
\table[[Period,4%,6%,8%,10%,12%,14%,16%,18%,20%,22%,24%,26%,28%,30%,32%

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