Exercise $1$

Consider how these mistakes might have been prevented through improved marketing research methods.

$8.$ Astro Tants marted s significant setback for wochen's sport brand Lululemon Athletica. These form$-$fitting yoga pants became virtually seethrough when wearers bent over, leading to widespread criticism. In response, the Vancouver based company recalled $175$ of its yuga pants. resulting in an estimated $$57$ matrion in lost revencue. Despite attempts to rectify the issue, castomers comelnoed to complamit that the pants, priced at around $$100$ jer pair, remained toe sheet.

they have to make the pasts more cherger aud wort more on the pants so they will not be seethrough and be more clemdortable te the costamers and fest well their products $,$ and also work with celesruses.

b$.$ Google Iinst announced Google Glass $-$ ant eyeglasses shaped headmounted display with straryptaune eapabitinies $-$ to the public in $2012.$ The announcement began widh a statoment of principles $"$We think technolosy should work for you $-6$ be where when you need if and get out of your way when you domt" Afrer theo years of disappointing sales, in $2015,$ the company discontinued the producr's development. Privacy concerns, reported bugs, low battery life, bans from public spaces, and an inability to tive up to the hype all stymied public adoption of the