Exercise 1: Marketing Eahics Please view each of the three examples of ethical issues on the course website under Assignments > Marketing Ethics. Each example presents a case of a company or companies that have been accused of ethical violations You are to answer the following questions: 1. Which marketing mix element(s) is/are involved in the alleged ethical violations presented in the article? For each case, identify at least one marketing mix element that is the primary activity involved in the violation. 2. What do you think is the primary reason for the ethical violation in each case? List each case and provide a brief summary of the cause of the individual violations. 3. Rank these three cases in order for the most egregious ethical violation to the least. Please state why you think the worst violation should be considered as such. Before viewing the three examples, you are to review the "Code of Conduct/ AMA Statement of Ethics" posted on the website of the American Marketing Association. The