Exercise 1: Which PPC KPI would you focus on? (Post by Sun. Jan 30th)

Question:

Based on what we have learned about PPC and PPC analytics this week, which of the following KPIs do you consider to be the most important measure to focus on for PPC success? Impressions, clicks, click-through-rate, conversions or conversion rate? Explain and share your answer.

Post by Sunday, January 30th

Please note that posts made after the deadline(s) will not earn a grade. NOTE: You will see others' posts after you have posted your thoughts. There is a 30 min. delay (Moodle) in seeing your post and those of others after you have completed your post. Please ensure you complete this exercise as early as possible before the deadline to avoid this delay and avoid missing the opportunity to respond to others.

Bonus Marks (for contribution): +1 mark total for students who respond/ comment on one or more posts in the discussion forum before the deadline. Responses to comments made by others on your post count. Responses and comments must be thoughtful, show depth or add to the original post to further our knowledge on the topic. Responses such as "great work!", "I agree" or "I had the same thought, isn't it interesting?!" will not earn bonus marks.

Review the posts made by your classmates to possibly gain a different perspective. Did most of your peers hold the same opinion as you or did others present a plausible argument for looking at other KPIs? You will need to think about KPIs as we prepare to begin the simulation.