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Exercise 11-12A (Algo) Using fixed cost as a competitive business strategy LO 11-1, 11-2 The following income statements illustrate different cost structures for two

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Exercise 11-12A (Algo) Using fixed cost as a competitive business strategy LO 11-1, 11-2 The following income statements illustrate different cost structures for two competing companies; Income Statements Number of customers (a) Sales revenue (a x $210) Variable cost (a x $185) Variable cost (a x $0) Contribution margin Fixed cost Net income Company Name Jordan $ 17,640 N/A e Gibson 84 84 $ 17,640 (15,540) N/A 2,100 0 17,640 (15,540) $ 2,100 $ 2,100 Required a. Reconstruct Jordan's income statement, assuming that it serves 168 customers when it lures 84 customers away from Gibson by lowering the sales price to $110 per customer. b. Reconstruct Gibson's income statement, assuming that it serves 168 customers when it lures 84 customers away from Jordan by lowering the sales price to $110 per customer. Complete this question by entering your answers in the tabs below. Required A Required B Reconstruct Jordan's income statement, assuming that it serves 168 customers when it lures 84 customers away from Gibson by lowering the sales price to $110 per customer. JORDAN COMPANY Income Statement Sales revenue Variable cost Contribution margin Fixed cost Net income (loss) D

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