EXERCISE 11-2 Segmented Income Statement [LO1 ] Bovine Company, a wholesale distributor of umbrellas, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement Sales Variable expenses Contribution margin Fixed expenses Operating loss $2.000.000 1,208.000 S (97,000) In an effort to isolate the problem, the president has asked for an income statement segmented by geographic market. Accordingly the Accounting Department has developed the following Geographic Market Central $300,0oo South North Sales Variable expenses as a percentage of sales Traceable fixed expenses S600.ooo S600.ooO 52% 30% 40% S320.0o0 $530,000 $300.000 Required Page 491 1. Prepare a contribution format income statement segmented by geographic market, as requested by the president. 2. The company's sales manager believes that sales in the Central geographic market could be increased by 15% if monthly advertising is increased by $25,000. Would you recommend the increased advertising? Show computations to support your