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Exercise 15.34 Vaughn has identified a new market for half chaps for English-style riding. The half chaps will be marketed to those riders with non-standard
Exercise 15.34 Vaughn has identified a new market for half chaps for English-style riding. The half chaps will be marketed to those riders with non-standard leg-calf dimensions (e.g., very short, very tall, muscular). The only market competition is from custom-made providers who regularly charge $480 per pair of half chaps. Linz would like to offer its half chaps to be competitive with the high quality off-the-shelf half chaps which sell for $190 (on average). (a) If Linz desires a 15% return on sales, what is the target cost? (Round answer to 2 decimal places, e.g. 15.25.) Target cost
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