Exercise 17-23 (Algo) Industry Volume and Market Share Variances (LO 17-3)

D&B Ice Cream budgeted sales of 136,192 units of flavor C, assuming that the company would have 16 percent of 851,200 units sold in a particular market.

The actual results were 126,420 units, based on a 14 percent share of a total market of 903,000 units. The budgeted contribution margin is $5.40 per unit.

Required: Compute the sales activity variance, and break it down into market share variance and the industry volume variance. (Indicate the effect of each variance by selecting "F" for favorable, or "U" for unfavorable. If there is no effect, do not select either option. Enter your answers rounded to the nearest whole dollar.)

Required: Compute the sales activity variance, and break it down into market share variance and the industry volume variance. (Indicate the effect of each variance by selecting "F" for favorable, or "U" for unfavorable. If there is no effect, do not select either option. Enter your answers rounded to the nearest whole dollar.) X Answer is not complete. Sales activity variance $ 51,732 F Market share variance $ 0 Industry volume variance $ 52,769 x U