EXERCISE $25\mathrm{.}14$

Comparing Division Performance

Hendersonville Meats has two divisions. The company's Outlets division sells smoked hams, sausages, steaks, and other delicacies through its

traditional suburban stores. Its Online division was formed several years ago and sells the products through an Internet$-$based ordering service. Data

for the past year for the two divisions are as follows.

a$.$ Compute EVA for each division.

b$.$ Explain why it might be better to evaluate the Online division in terms of a balanced scorecard rather than just focusing on EVA.

c$.$ Identify at least one measure from each of the business process and customer perspectives of the balanced scorecard that could be used to

evaluate the performance of the Online division.