Exercise 2 (Balanced Scorecard/ Academic Scorecard) (8 points) The controlling concept of "Balanced Scorecard" can be applied outside business, e.g. also for university as an "Academic Scorecard". a) Please briefly explain the expression "balanced" (of "Balanced Scorecard"). For the implementation of her vision e.g. "modern teaching, pioneering research" and "empowering people to shape the future" Rhine-Waal university discusses to use an Academic Scorecard which is the academic adaptation of the traditional Balanced Scorecard. b) Please adapt one dimension (of your choice) of the traditional Balanced Scorecard to the situation of an academic institution as e.g. Hochschule Rhein-Waal. Please explain the process steps from "objective" to "activities" for the adapted dimension of your choice