Exercise 2 (Balanced Scorecard) An often applied concept of controlling is the Balanced Scorecard (BSC). a) Please briefly explain the expression "balanced" (of "Balanced Scorecard"). (8 points) A Balanced Scorecard is often seen as a method to solve objective conflicts inside a company. b) Please briefly explain one (potential) objective conflict (of your choice) within the four dimensions of the Balance Scorecard. Please name one activity/ project to support your explanation. You are a senior manager of a company where the conflict of lit. b) occurs. c) Please exercise the total process of BSC (for one dimension) which leads at the end to the conflict which has been chosen for answering lit. b). Please briefly explain your decision (as a senior manager) to solve the objective conflict