Exercise 21.9 Scarce Resources (LO21-1, LO21-2, LO21-3, LO21-4)

Gunst Company produces three video games: Android, Bio-Mutant, and Cyclops. Cost and revenue data pertaining to each product are as follows.

	Android				Bio-Mutant				Cyclops
Selling price	$	100			$	60			$	125
Direct labor		48				24				60
Direct materials		9				8				16
Variable overhead		7				4				9

At the present time, demand for each of the company's products far exceeds its capacity to produce them. Thus, management is trying to determine which of its games to concentrate on next week in filling its backlog of orders. Gunst's direct labor rate is $12 per hour, and only 1,000 hours of direct labor are available each week.

Determine the maximum total contribution margin the company can make by its best use of the 1,000 available hours.