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Exercise 3 APPLICATION Marketing Scenario B: You are a supplier of a product line. Given the information below, answer each of the questions asked. You

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Exercise 3 APPLICATION Marketing Scenario B: You are a supplier of a product line. Given the information below, answer each of the questions asked. You are given the following information (2017 Annual): Price per Unit $25.00 Advertising $15,000 Packaging per unit $ 5.00 Direct Labor per unit 5 8.00 Depreciation $25,000 Royalties per unit S 2.00 Plant and Equipment Rent $50,000 Total Units Sold 10,000 Your firm's Total Assets are $400,000 with total equity of $75,000. Using the Contribution Margin PRICE PER UNIT METHOD, make the calculations indicated below (all formulae and calculations must be shown) (Hint: In this exercise you don't need COGS; you are using variable cost per unit from the Price per unit method). a. Set up your Price Per Unit Performance template (See handout - Total Sales vs. Price per Unit Method)

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