Exercise 5B: Should McDonald's Build, Borrow, or Buy in 2023-2026?

Purpose

Comparing what is planned versus what you recommend is an important part of case analysis. Do not recommend what the firm actually plans, unless in-depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you experience conducting research to determine what a firm is doing in 2022-2023 and should do in 2023-2026.

Instructions

Step 1Go to the McDonald's corporate website and click on "Press Center." Read through the most recent 10 press releases.

Step 2Determine two strategies that McDonald's is actually pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in this chapter.

Step 3Determine two strategies that McDonald's is not pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in this chapter.