Exercise 6: An important group of investors wants to determine the profitability of establishing themselves in the country with the famous beverage brand Dr. Pepper in its two versions: blue and red. To establish product acceptance, a market study was carried out through test markets. The results were the following: During the first year of operation. sales. due to product knowledge. will reach 350.000 liters: However. in a later stage. better known as adoption (between the second and fourth year), it was determined that 280,000 liters could be sold each year; in the fifth and sixth years it is projected to sell 30% more than the previous volume. and the last two years an annual increase of 23% is projected, starting from what was sold in the sixth year. On the other hand, the introduction strategy was defined to sell the drink at $450 per liter for the first year, and then increase it by 20% for each evaluation period, due to growing inflation. The tax rate for the project is 25%. Taxes are paid the year after they are incurred. To produce one liter of beverage, the following costs were required to be incurred: Supplies Unit cost Sugar $ 18.6 Water $ 12.4 Chemical elements $ 35.8 Dyes $ 25.5 Energy $ 18.0 Direct Labor $ 115.6 The organizational study determined that for the correct development and administration of the company it will be necessary to have a structure composed of the following expenses: Position General manager Gerente de Marketing Gross remuneration $800,000 monthly $580,000 monthly $600,000 monthly $550,000 monthly Administration and Finance Manager Production manager Total expenses for other items have been estimated at $300,000 per month. All costs and expenses are valid for the first year of evaluation and will grow 2% annually for subsequent years. The financial study determined that the investment necessary to start operations is three times the income of the first year. The investment required is completely in machinery and a credit is required for 30% of the investment amount with a rate of 18% Annually for 3 years. The salvage value of the project is estimated at 50% of the investment and for depreciation it is considered that there is no salvage value.