EXERCISE 6 3 Marketers often aim their marketing at particular generations The names below are sometimes used to identify particular generations Match these names with the descriptions given below Boomers Traditionalists Generation Z Millennials Generation X Born before 1945 Viewpoints shaped by the Great Depression and both World Wars Not very active online, although some use email and Facebook They prefer traditional forms of marketing, including newspapers, television, and face to face sales Born in the years after the World War II, views shaped by Kennedy assassination, Vietnam, and civil rights movement Both traditional and online advertising work well with them Born to the generation described in 2 above, before 1980 Early experiences included Watergate, the fall of the Berlin Wall, and various U S economic crises Often the children of divorce, this generation has trust issues and isnt likely to take advertising seriously Individuals born in this time use the internet as a way to find information for themselves Born from 1980 to 2000 This generation grew up with the internet New things hold special appeal for them Many of this generation place heavy value on communication with family and friends, making social media a potentially effective way to reach them Born recently This generation grew up with the dominance of high speed internet and smartphones The recession that began in 2008 is likely to be a strong influence What form of marketing might work best with them is yet unknown

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EXERCISE 6.3 Marketers often aim their marketing at particular generations. The names below are sometimes used to identify particular generations. Match these names with the

EXERCISE 6.3

Marketers often aim their marketing at particular generations. The names below are sometimes used to identify particular generations. Match these names with the descriptions given below.

Boomers Traditionalists

Generation Z Millennials Generation X

Born before 1945. Viewpoints shaped by the Great Depression and both World Wars. Not very active online, although some use email and Facebook. They prefer traditional forms of marketing, including newspapers, television, and face-to-face sales.
Born in the years after the World War II, views shaped by Kennedy assassination, Vietnam, and civil rights movement. Both traditional and online advertising work well with them.
Born to the generation described in #2 above, before 1980. Early experiences included Watergate, the fall of the Berlin Wall, and various U.S. economic crises. Often the children of divorce, this generation has trust issues and isnt likely to take advertising seriously. Individuals born in this time use the internet as a way to find information for themselves.
Born from 1980 to 2000. This generation grew up with the internet. New things hold special appeal for them. Many of this generation place heavy value on communication with family and friends, making social media a potentially effective way to reach them.
Born recently. This generation grew up with the dominance of high-speed internet and smartphones. The recession that began in 2008 is likely to be a strong influence. What form of marketing might work best with them is yet unknown.