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Exercise 7 - 1 0 ( Algo ) Customer Profitability Analysis [ LO 7 - 3 , LO 7 - 4 , LO 7 -
Exercise Algo Customer Profitability Analysis LO LO LO
Worley Company buys surgical supplies from a variety of manufacturers and then resells and delivers these supplies to hundreds of hospitals. Worley sets its prices for all hospitals by marking up its cost of goods sold to those hospitals by For example, if a hospital buys supplies from Worley that cost Worley $ to buy from manufacturers, Worley would charge the hospital $ to purchase these supplies.
For years, Worley believed the markup covered its selling and administrative expenses and provided a reasonable profit. However, in the face of declining profits, Worley decided to implement an activitybased costing system to improve its understanding of customer profitability. The company broke its selling and administrative expenses into five activities as shown:
tableActivity Cost Pool Activity MeasureTotal Cost,Total ActivityCustomer deliveries Number of$ deliveriesdeliveries ordersManual order processing Number of manual,,orders ordersElectronic order processing Number of line itemselectronic ordersLine item picking Number of line items,,pickedOther organizationsustaining costs,,NoneTotal selling and administrative expenses,,
Worley gathered the data below for two of the many hospitals it servesUniversity and Memorial each hospital purchased medical supplies that cost Worley $ to buy from manufacturers:
tableActivityActivity Measure,University,MemorialNumber of deliveries,Number of manual orders,Number of electronic,ordersNumber of line items,,
Required:
Compute the total revenue Worley would receive from University and Memorial.
Compute the activity rate for each activity cost pool.
Compute the total activity costs assigned to University and Memorial.
Compute Worley's customer margin for University and Memorial. Hint Do not overlook the $ cost of goods sold that Worley incurred serving each hospital.
Complete this question by entering your answers in the tabs below.
tableRequiredRequired,Requiredrightrvert
tableRequired
Compute Worley's customer margin for University and Memorial. Hint: Do not overlook the $ cost of goods sold that Worley incurred serving each hospital.
Note: Loss amounts should be indicated with a minus sign. Round your intermediate calculations to decimal places. Round your final answers to the nearest whole number.
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