Exercise 9-21 Breakeven Planning; Profit Planning [LO 9-2, 9-3]

Connelly Inc., a manufacturer of quality electric ice cream makers, has experienced a steady growth in sales over the past few years. Because her business has grown, Jan DeJaney, the president, believes she needs an aggressive advertising campaign next year to maintain the companys growth. To prepare for the growth, the accountant prepared the following data for the current year:

Variable costs per ice cream maker
Direct labor	$	18.00
Direct materials		21.00
Variable overhead		9.00
Total variable costs	$	48.00
Fixed costs
Manufacturing	$	109,000
Selling		47,700
Administrative		460,000
Total fixed costs	$	616,700
Selling price per unit	$	90
Expected sales (units)		43,000

Required:

1. If the costs and sales price remain the same, what is the projected operating profit for the coming year?

2. What is the breakeven point in units for the coming year?

3. Jan has set the sales target for 47,550 ice cream makers, which she thinks she can achieve by an additional fixed selling expense of $215,845 for advertising. All other costs remain as per the data in the above table. What will be the operating profit if the additional $215,845 is spent on advertising and sales rise to 47,550 units?

4-a. What will be the new breakeven point if the additional $215,845 is spent on advertising?

4-b. Prepare a contribution income statement at the new breakeven point.

4-c. What is the percentage change in both fixed costs and in the breakeven point?

5. If the additional $215,845 is spent for advertising in the next year, what is the sales level (in units) needed to equal the current years operating profit at 43,000 units?