Exercise: Create your product's 0 -1 journey. In your most creative imagination of an ideal world: How would you build an outstanding product that really simplifies personal finance? 1. Form your hypothesis: how would an ideal personal finance product look like and what's the need for such a product? 2. Layout your approach: what research should you conduct to validate your hypothesis? 3. Identify the user/users: what features or services would you want to integrate based on the type of user? 4. Prioritize features: if you are suggesting more than one feature which one would go into the MVP and why? 5. Design the MVP: how do you plan to build the features proposed in the previous step? No need to get too technical, high-level system design should be good enough. 6. Build wireframes: how do you envision your product's UI/UX? 7. Visualise user journey map: End-to-end journey of the customer (or of a Rupee) 8. Define your KPIS: how do you plan to identify opportunities and threats? What should be your north star, leading and lagging metrics for your product.