Exercise: Divide your class into teams of three to five students. Direct each team to develop a focused philanthropy program for each of the following businesses, with the goals of serving the community and building long-term profits. Ask them to be prepared to explain how their program would achieve these goals.

• A major city newspaper (e.g., supporting a literacy program)
• An advertising agency (e.g., donating work to showcase creative talent)
• An ophthalmologist office (e.g., collecting used glasses for poor countries)
• A supermarket (e.g., donating 3 percent of each single tab above $200 to a food bank)