Exercise Rationale: It seems that on every corner of every street of every American city is a McDonalds restaurant. It is no surprise, because McDonald's Corporation now has 13 527 standalone units which are crowned with the 'Golden Arches'. But if Mickey D's is not your thing, there is no shortage of other burger joints (Wendys, Sonic, Hardee's, Burger King, and Five Guys, for example) or other quick service restaurant (QSR) offerings (Taco Bell, KFC, Dominos, Arby's, and Subway, for example). Exercise Instructions: Explore the QSR industry or any other industry (insurance, software for tech startups, budget hotels, big beer, or EVs, for example) with a view to identifying, explaining, and evaluating the positioning 'flags' of 4 of the main industry players