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Exercise: Take 5 Minutes and Describe your Firm's STP 1.Segmenting: (slices of the the pie): ____________________________________________________________________________________________________________________2.Targeting: (your firm's slice) ____________________________________________________________________________________________________________________3.Positioning: (who, what, and why/support) ____________________________________________________________________________________________________________________

Exercise: Take 5 Minutes and Describe your Firm's STP

1.Segmenting: (slices of the the pie): ____________________________________________________________________________________________________________________2.Targeting: (your firm's slice) ____________________________________________________________________________________________________________________3.Positioning: (who, what, and why/support) ____________________________________________________________________________________________________________________

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