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The training and motivation of employees in Disney Company As the Disney Company acquired hotels and other leisure facilities, new employees came from a wider range of sources, and they were distributed in two directions: timekeepers and support professionals. The former work as American frontier heroes and cartoon characters dressed in traditional costumes to attract tourists, characters assigned by the relevant units. These outstanding characters perform the while the latter may become managers in roles such as designers or financial experts same duties as other cartoon personnel, but attend classes for part of the week who come up with new plans. As the needs of employees are different, the training methods should be different. One of the courses at Disney University is an eight-hour orientation session aimed To this end, in the sixties, Mr. Walt founded Disney University. The university is at acquainting newcomers with the company's history, philosophy and standards of responsible for researching and analyzing the needs of the company's employees and customer service. This is the time when they receive the intangible product of joy. The coming up with training programs to meet those requirements. The University has set second lesson is for them to understand the role they have to play and learn how to play up a number of training bases to design training courses for different staff members, it. The purpose of training is to sharpen the newcomer. This is followed by "pairing depending on the different problems faced by each branch. For example, in the case of training" for veterans and novices, which lasts from 16 to 48 hours, depending on the cartoon characters", they stress that "this is not doing a job, but playing a role". To program. During this time, newcomers can learn directly from highly respected and apply for the right person, they first required to do the self assessment, find their own position, later, will put a video for the applicant, detailed introduce the work discipline, talented employees, while developing the concept of being proud of Disney, which training process, and dress, and then you can enter the interview, and then through the makes them more enthusiastic about their work and strive to be self-demanding. After selection, the selected cartoon characters to wear outfits role of teacher led into training completing this part of the study and mastering the items listed on the training list, the phase. Most of the faculty at Disney University is staffed by outstanding cartoon novice can not receive visitors alone. Disney promoted 25 percent of its executives from within, and the company developed the "Disneyland Internship" as a major manpower planning tool. Orientation sessions for newcomers include intensive training and introductions to supervisors to company's high standards. Therefore, in order to make the cartoon characters every day learn about the company's products and history. This is followed by interviews with try to dig out some new tricks, let visitors see Mickey Mouse here will feel the taste of senior department heads to understand the objectives of each department and its role in magic, the Walt Disney company provides a variety of incentives, including service the organizational structure, such as how to create joy for visitors from a sales or quality award, perfect attendance, and termination of service for 10 years, 15 years and financial perspective. Finally, attend a formal training course to understand the 20 years of special awards banquet, in addition, Free beer is provided in the company company's strategy and the production process. After six months of on-the-job training cafeteria to help boost morale, and the company supports various club activities. (in which they dress up as cartoon characters every day), those with managerial In addition, to better motivate employees, the company also thanked cartoon development potential from various departments have to pass a final exam, which does characters and their families in various ways during various festivals. For example, not guarantee promotion. The purpose of training is not only to train in-service cadres, during the Christmas season, the park is opened for them, and cadres dress up in but also to train reserve cadres and explore talents as early as possible. Intensive training costumes to take the place of cartoon characters to celebrate the employees. In for junior managers is less intensive once they reach the middle level, where they fully Disneyland, managers serve as salespeople, selling hamburgers and hot dogs. The understand what is expected of the company and have the necessary expertise. common goal of all activities is: to stimulate the vitality, enthusiasm, dedication and Disney characters answer the same questions and do the same job day after day, honor of employees, so that he can be in the suitable job position: self-demand, identify year after year, which is also repetitive and boring. Moreover, Disney regards "smiling with the company, and work with managers to provide better service to customers. and serving the customer" as its tenet, and expects all characters to comply with the Questions: a. Please analyze the role of Disney University in the development of Disney; b. Please analyze the advantages and disadvantages of internal promotion; c. Please analyze the Disney incentive employee measures, which are worth promoting 2 in our enterprise. 3