Exhibit 1.29 presents common-size and percentage change balance sheets and Exhibit 1.30 (page 81) presents common-size and percentage change income statements for Starbucks for 20092012. The percentage change statements report the annual percentage change in each account from 2010 through 2012.

Respond to the following questions:

1. How has the revenue mix of Starbucks changed from 2009 to 2012? Relate these changes to Starbucks business strategy.

Exhibit 1.29 Starbucks Corporation Common-Size and Percentage Change Balance Sheets (allow for rounding) (Integrative Case 1.1) Exhibit 1.29 Starbucks Corporation Common-Size and Percentage Change Balance Sheets (allow for rounding) (Integrative Case 1.1)