Exhibit 2: American Greetings Financial Data, 2004 Consolidated Statement of Operations, Years Ending February 29, 2004, and February 28, 2003, and 2002 Thousands of dollars except share and per share amounts Net sales 2004 $2,008,943 2003 2002 $1,995,860 $1,927,346 Costs and expenses: Material, labor and other production costs 937,619 881,771 937,001 Selling, distribution and marketing 649,679 620,885 685,942 Administrative and general 225,400 240,129. 313,655 Restructure charges 56,715 Interest expense 85,828 79,095 78,599 Other (income) expense-net (60,334) (26,858) 51,758 1,838,192 1,795,022 2,123,670 Income (loss) before income tax expense (benefit) 170,751 200,838 (196,324) Income tax expense (benefit) 66,081 79,732 (74,014) Net income (loss) $ 104,670 $121,106 $ (122,310) Earnings (loss) per share $ 1.57 $ 1.85 $ (1.92) Earnings (loss) per share - assuming dilution $ 1.40 $ 1.63 $ (1.92) Average number of shares outstanding 66,509,332 65,636,621 63,615,193 Average number of shares outstanding - assuming dilution 80,088,377 78,980,830 63,615,193 Exhibit 2: American Greetings Financial Data, 2004 Consolidated Statement of Operations, Years Ending February 29, 2004, and February 28, 2003, and 2002 Thousands of dollars except share and per share amounts Net sales 2004 $2,008,943 2003 2002 $1,995,860 $1,927,346 Costs and expenses: Material, labor and other production costs 937,619 881,771 937,001 Selling, distribution and marketing 649,679 620,885 685,942 Administrative and general 225,400 240,129. 313,655 Restructure charges 56,715 Interest expense 85,828 79,095 78,599 Other (income) expense-net (60,334) (26,858) 51,758 1,838,192 1,795,022 2,123,670 Income (loss) before income tax expense (benefit) 170,751 200,838 (196,324) Income tax expense (benefit) 66,081 79,732 (74,014) Net income (loss) $ 104,670 $121,106 $ (122,310) Earnings (loss) per share $ 1.57 $ 1.85 $ (1.92) Earnings (loss) per share - assuming dilution $ 1.40 $ 1.63 $ (1.92) Average number of shares outstanding 66,509,332 65,636,621 63,615,193 Average number of shares outstanding - assuming dilution 80,088,377 78,980,830 63,615,193