Exhibit 2 What Customers Want and How to Give it to Them The results of the customer survey are as follows: Importance Quality of waterslides 20 Short lines 60 Experience or feeling 40 Total 120 Further research was done into the main components, and their costs per customer, of the service that Splashtown provides: Cost Waterslide upgrades $10 Character experiences $4 Cleaning and maintenance staff $3 Total $17 Splashtown is unsure how each of these cost components will change the customer experience but they think the ranges should be: Customer criteria Quality of slides Short lines Experience Waterslide upgrades 30 - 50% 20 - 40% 10 - 40% Character experiences 10 - 30% 30 - 50% 20 - 60% Cleaning and maintenance staff 30 - 50% 20 - 50% 30 - 50% 100% 100% 100% Now that they have the data, management is unsure how to use it to optimize the customer experience relative to their costs. Use professional judgement in selecting any required inputs. Show all calculations on excel