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PROBLEM 1 - S. Miller Company has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement: Sales

PROBLEM 1 - S. Miller Company has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement:

Sales

$ 1,700,000

Variable expenses

750,000

Contribution margin

950,000

Fixed expenses

1,000,000

Net operating income (loss)

$ (50,000)

In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:

-------------Division------------------

Bird

Dog

Cat

Sales

$ 400,000

$ 700,000

$ 600,000

Variable expenses as a percentage of sales

60%

30%

50%

Traceable fixed expenses

$ 250,000

$ 350,000

$ 200,000

Required:

1. Prepare a contribution format income statement segmented by divisions.

2-a. The Marketing Department has proposed increasing the Cat Division's monthly advertising by $26,000 based on the belief that it would increase that division's sales by 17%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented?

2-b. Would you recommend the increased advertising? Why or why not?

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