Question
PROBLEM 1 - S. Miller Company has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement: Sales
PROBLEM 1 - S. Miller Company has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement:
Sales | $ 1,700,000 |
Variable expenses | 750,000 |
Contribution margin | 950,000 |
Fixed expenses | 1,000,000 |
Net operating income (loss) | $ (50,000) |
In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:
| -------------Division------------------ | |||
Bird | Dog | Cat |
| |
Sales | $ 400,000 | $ 700,000 | $ 600,000 |
|
Variable expenses as a percentage of sales | 60% | 30% | 50% |
|
Traceable fixed expenses | $ 250,000 | $ 350,000 | $ 200,000 |
|
Required:
1. Prepare a contribution format income statement segmented by divisions.
2-a. The Marketing Department has proposed increasing the Cat Division's monthly advertising by $26,000 based on the belief that it would increase that division's sales by 17%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented?
2-b. Would you recommend the increased advertising? Why or why not?
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