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exhibit 7.1 Service-System Design Matrix Buffered core (none) Permeable system (some) Reactive system (much) High Low Sales opportunity Low Internet and Mail onsite technology

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exhibit 7.1 Service-System Design Matrix Buffered core (none) Permeable system (some) Reactive system (much) High Low Sales opportunity Low Internet and Mail onsite technology contact Phone contact Face-to-face tight specs Face-to-face loose specs Face-to-face total customization Production efficiency High Degree of customer/server contact

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