Exhibit 7.15 GOURMET NEWS The Business Magazine For The Gourmet Industry CIRCULATION Gourmet & Specialty Shops 6,885 Gourmet Gift & Natural/Health Cookware Food Stores Stores 2,575 5,355 Coffee/Tea Stores 3,160 Confection & Candy Stores 1,275 TI. Qualified Circulation 25,695 Supermarkets/ Dept Store Online Mass Gourmet Gourmet Depts Gourmet 2,040 350 795 Gourmet Distributors 3,060 Allied to the Gourmet Field 200 10% VPs & GMS 15% Div/Str Mgrs 15% Buyers Circulation Break- down by Title 60% Owners & Presidents Open 4x 6x 9x 12x ROP AD RATES Tabloid Page 4-Color Full Page $8,579 $7,124 $6,694 $6,006 $7,030 $5,492 $6,347 $5,208 $4,583 $5,838 $5,140 $4,925 $6,185 $4,830 $4,331 $4,263 $3,707 $3,365 $3,266 $3,192 Jr. Page 1/2 Page 1/3 Page 1/4 Page* 1/6 Page* COVERS 2nd Cover $2,751* $2,615* $2,515* $3,208* $2,174* $2,426* $1,680* $1,890* $1,822* $1,748* 1x 6x 12x $8,038 $7,203 3rd Cover $10,285 $9,860 $10,616 $6,904 $7,754 $8,358 4th Cover $7,508 SPECIAL POSITION PREMIUMS, DISCOUNTS & EXCEPTIONS Facing 2nd Cover Pg AD SPECIFICATIONS & CLOSING 10% Premium Tabloid Full Page 11"w x 14"h Closing Center pages 10% Premium Jr Page 8" x 10"h 35 days Bleed 10% Tab 1/2 Page 11'w x 7"h prior to date Tab 1/3 Page 7.25"w x 6.5"h of publication Inserts Available Agency Com 15% * Does not qualify for frequency discount Tab 1/4 Page 4.75"W x 6.5"h THE RIGHT COST 1257 Exercise 7D: Effective Circulation and Cost Efficiency Analysis Revisit the portion of this chapter dealing with Gourmet News ad rates. The media plan for a new line of high-end cooking utensils calls for five 3rd cover, bleed ads. 1. At what frequency discount rate is this schedule priced? time rate 2. What is the space cost only for each ad? $. 3. What is the cost of each ad, including the bleed charge? $ 4. What is the total cost of the five-ad schedule? $ 5. What is the total qualified circulation of Gourmet News? (For- 6. What is the CPM for each cover ad based on the total qualified circulation? mula: Ad cost/Circulation x 1,000) 7. The actual target audience for this campaign is Gourmet/Specialty Shops Gourmet Gift & Cookware Stores and Dept. Store Gourmet Depts What is the total population of readers within these three groups? %. What 8. The relevant titles sought are Owners/Presidents is the total reader percentage for these two titles? % and Division/Store Mgrs % 9. What is the "effective circulation" of this magazine? Multiply the total target readers (Step 7) by the relevant title percentage (Step 8). 10. What is the CPM for each cover ad based on the effective circulation? $ 11. Effective circulation + = Full Circulation Exhibit 7.15 GOURMET NEWS The Business Magazine For The Gourmet Industry CIRCULATION Gourmet & Specialty Shops 6,885 Gourmet Gift & Natural/Health Cookware Food Stores Stores 2,575 5,355 Coffee/Tea Stores 3,160 Confection & Candy Stores 1,275 TI. Qualified Circulation 25,695 Supermarkets/ Dept Store Online Mass Gourmet Gourmet Depts Gourmet 2,040 350 795 Gourmet Distributors 3,060 Allied to the Gourmet Field 200 10% VPs & GMS 15% Div/Str Mgrs 15% Buyers Circulation Break- down by Title 60% Owners & Presidents Open 4x 6x 9x 12x ROP AD RATES Tabloid Page 4-Color Full Page $8,579 $7,124 $6,694 $6,006 $7,030 $5,492 $6,347 $5,208 $4,583 $5,838 $5,140 $4,925 $6,185 $4,830 $4,331 $4,263 $3,707 $3,365 $3,266 $3,192 Jr. Page 1/2 Page 1/3 Page 1/4 Page* 1/6 Page* COVERS 2nd Cover $2,751* $2,615* $2,515* $3,208* $2,174* $2,426* $1,680* $1,890* $1,822* $1,748* 1x 6x 12x $8,038 $7,203 3rd Cover $10,285 $9,860 $10,616 $6,904 $7,754 $8,358 4th Cover $7,508 SPECIAL POSITION PREMIUMS, DISCOUNTS & EXCEPTIONS Facing 2nd Cover Pg AD SPECIFICATIONS & CLOSING 10% Premium Tabloid Full Page 11"w x 14"h Closing Center pages 10% Premium Jr Page 8" x 10"h 35 days Bleed 10% Tab 1/2 Page 11'w x 7"h prior to date Tab 1/3 Page 7.25"w x 6.5"h of publication Inserts Available Agency Com 15% * Does not qualify for frequency discount Tab 1/4 Page 4.75"W x 6.5"h THE RIGHT COST 1257 Exercise 7D: Effective Circulation and Cost Efficiency Analysis Revisit the portion of this chapter dealing with Gourmet News ad rates. The media plan for a new line of high-end cooking utensils calls for five 3rd cover, bleed ads. 1. At what frequency discount rate is this schedule priced? time rate 2. What is the space cost only for each ad? $. 3. What is the cost of each ad, including the bleed charge? $ 4. What is the total cost of the five-ad schedule? $ 5. What is the total qualified circulation of Gourmet News? (For- 6. What is the CPM for each cover ad based on the total qualified circulation? mula: Ad cost/Circulation x 1,000) 7. The actual target audience for this campaign is Gourmet/Specialty Shops Gourmet Gift & Cookware Stores and Dept. Store Gourmet Depts What is the total population of readers within these three groups? %. What 8. The relevant titles sought are Owners/Presidents is the total reader percentage for these two titles? % and Division/Store Mgrs % 9. What is the "effective circulation" of this magazine? Multiply the total target readers (Step 7) by the relevant title percentage (Step 8). 10. What is the CPM for each cover ad based on the effective circulation? $ 11. Effective circulation + = Full Circulation
