Exhibit 8 Rosewood's Brand-wide Customer Lifetime Value Spreadsheet Model For the exclusive use of I. Leo, 2024. Total number of unique guests a A verage daily spendb Number of days average guest stays Average gross margin per room Average number of visits per year per guest Average marketing expense per guest (systemwide) d A verage new guest acquisition expense (systemwide) Total number of repeat guests e Of which: Total number of multiproperty stay guests Average Guest Retention Ratef Average Gross Profit per Guest Without Rosewood Branding (2003) 115,000 $750 2 32% 1.2 $130 $150 19,169 5,750 16.67% To be calculated With Rosewood Corporate Branding c 115,000 $750 2 32% 1.3 To be calculated $150 To be calculated To be calculated To be calculated To be calculated Years 0123456 Gross profit per guest Acquisition expense per new guest Marketing expense per guest Net Profit per Guest Retention factor Discount factor Net Present Value (NPV) g Source: Rosewood Hotels