Exhibit1 Magellan Boatworks Simplified Income St New Sales YachtWorld Person Modified Income State ment 2017 2018 2018 Unit Sales Objective 74 $619 $627 Average selling price per boat ($000) 627 g Sales ($000) From Boats Only o COGS ($000) 45,80648,27948,906 19,794 20,051 18,780 12 Fixed Costs other than marketing & Sales (So 13,300 14 Profit Before Marketing & Sales & Int Taxes 13,72615,185 15555 13,300 13 13,300 16 Marketing Expenses ($000s) 17 Print Advertising 18 Diea Mail 19 Search- Google Ad 20 Market Research 21 Social media 1,100 4 100 Pro Forma Analysis 0 IC ls 3 0 Exhibit1 Magellan Boa tworks Simplified Income Stafement, Including Marketing and Sales Costs 1 3 Modified Income Statement-2017 Forecas 2014 2015 2016 2017 (Est) 68707274 76 67 s650 $625 $631 619 4 Unit Sales Objective 5 Unit Sales Actual 71 Average selling price per boat (S000) 6 Sales ($000) From Boats Only 46,150 47,500 42277 45,806 18,922 i 20,425-17,756 18,780 10 Fixed Costs other than marketing & Sales 14100 14,600 1330013,300 11 Profit Before Marketing& Sales & Int Taxes 13,128 12475 11221 13,726 13 Marketing Expenses (S000s) 14 Print Advertising 15 Direct Mail 800 1000 1100 1,100 50 60 16 Search-Google Ad 18 Social media 030 20 Sales Expenses (5000s) 21 Cost of Sales Salary Commiss 22 Local print adverising 23 Regio nal magazines 3,500 3 ,800 4.000 4.100 420 300 100 100 Exhibit 1 8 Social media 0 30 40 20 Sales Expenses ($000s) 21 Cost of Sales Salary+Commission 22 Local pint advertising 23 Regional magazines 24 Captain's Catalogs 3,500 3800 4000 4100 350 420-250 300 500 500 300 100 100 100 100 Promotions (S000s) 26 27 28 1,000 1200 1,100 900 Newboat exhibitions 400 500 500 500 300 400300300 7,170 8030 8,0107,735 S5,958 $4445 $3,211 S5,991 cocktail parties on boats Sales Incentives docks, service Grand Total Sales and Marketing Earnings Before Interest and Taxes 30 31 32 34 35 "Fiscal Year Ends September 30 Exhibit1 Magellan Boatworks Simplified Income St New Sales YachtWorld Person Modified Income State ment 2017 2018 2018 Unit Sales Objective 74 $619 $627 Average selling price per boat ($000) 627 g Sales ($000) From Boats Only o COGS ($000) 45,80648,27948,906 19,794 20,051 18,780 12 Fixed Costs other than marketing & Sales (So 13,300 14 Profit Before Marketing & Sales & Int Taxes 13,72615,185 15555 13,300 13 13,300 16 Marketing Expenses ($000s) 17 Print Advertising 18 Diea Mail 19 Search- Google Ad 20 Market Research 21 Social media 1,100 4 100 Pro Forma Analysis 0 IC ls 3 0 Exhibit1 Magellan Boa tworks Simplified Income Stafement, Including Marketing and Sales Costs 1 3 Modified Income Statement-2017 Forecas 2014 2015 2016 2017 (Est) 68707274 76 67 s650 $625 $631 619 4 Unit Sales Objective 5 Unit Sales Actual 71 Average selling price per boat (S000) 6 Sales ($000) From Boats Only 46,150 47,500 42277 45,806 18,922 i 20,425-17,756 18,780 10 Fixed Costs other than marketing & Sales 14100 14,600 1330013,300 11 Profit Before Marketing& Sales & Int Taxes 13,128 12475 11221 13,726 13 Marketing Expenses (S000s) 14 Print Advertising 15 Direct Mail 800 1000 1100 1,100 50 60 16 Search-Google Ad 18 Social media 030 20 Sales Expenses (5000s) 21 Cost of Sales Salary Commiss 22 Local print adverising 23 Regio nal magazines 3,500 3 ,800 4.000 4.100 420 300 100 100 Exhibit 1 8 Social media 0 30 40 20 Sales Expenses ($000s) 21 Cost of Sales Salary+Commission 22 Local pint advertising 23 Regional magazines 24 Captain's Catalogs 3,500 3800 4000 4100 350 420-250 300 500 500 300 100 100 100 100 Promotions (S000s) 26 27 28 1,000 1200 1,100 900 Newboat exhibitions 400 500 500 500 300 400300300 7,170 8030 8,0107,735 S5,958 $4445 $3,211 S5,991 cocktail parties on boats Sales Incentives docks, service Grand Total Sales and Marketing Earnings Before Interest and Taxes 30 31 32 34 35 "Fiscal Year Ends September 30