Exhibitor Magazine is a publication use by companies as a resources for their exhibitors planning to attend exhibitions and trade shows.

Review some of the case studies presented by Exhibitor Magazine. Locate an article you find interesting about a company and innovation on how to exhibit their products and services at an exhibition of trade show. Describe the company and the event they attended. Explain how out of the "booth" thinking helped them to increase their success at attracting attendees to their exhibit and create awareness for their company.

Hint: Remember the marketing opportunities offered by planners. Did this company take advantage of any of those offerings. $($Event signage, Give$-$always, sponsorship's...$)$