Question
Existing Products are managed through Line Extensions and Product Modifications. See Section 12-1a and 12-1b. This activity is about Product Modifications 12-1b. There are three
Existing Products are managed through Line Extensions and Product Modifications. See Section 12-1a and 12-1b. This activity is about Product Modifications 12-1b. There are three types of modifications including Quality, Function, and Aesthetic. Become very familiar with these three for this exercise. A. Look at the following examples of product changes. Identify the type of product modification. List 1-6 and only your answer, do not copy the product change below. 3 points each 1. Some time ago, Apple released a new model of the iPhone equipped with the intelligent personal assistant Siri. 2. Gap introduces a popular summer T-shirt in a new color. 3. Kraft begins changing the packaging of its snack foods to make them easier for elderly customers to open. 4. Prada decided to change the design of one of its more expensive handbags. 5. Smartphones are being made waterproof in case of accidents. 6. A coffee shop decides to offer its coffees made with organic milk. B. Think of a recent product modification of a product you are familiar with. State the product, the modification the product underwent, and finally which type of modification it is. 7 points, activity total 25 points. Product____________ Modification______________ Type ____________________
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