EXISTING RETAIL DESIGN

Select a retailer at a specific location in the world

Explain your understanding of:

• Their Target Market & Positioning
• Their Product Line
• Their Pricing Strategy
• Their typical store Place decisions (Exterior and Interior)

PROPOSED RETAIL DESIGN

For the same specific location, assuming no change of: their Target Market, Positioning, Product Line and Pricing Strategy

Suggest changes to the retailers Exterior or Interior design to enhance their appeal to their Target Market.