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Expalin the relationship between 1. Risk, standardization and heterogeneity 2. Co-producer risk and inseparability 3. Risk and information in services marketing
Expalin the relationship between 1. Risk, standardization and heterogeneity 2. Co-producer risk and inseparability 3. Risk and information in services marketing
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
